A Google Ads agency
focused on qualified leads

If your business generates revenue and you're not managing Google Ads in-house, working with a specialist agency is typically the most efficient route to growth. A Google Ads agency provides immediate expertise, removing the learning curve associated with self-management. It's particularly effective for businesses where customers are actively searching for your product or service — home services, professional services, specialist retail and B2B lead generation all benefit strongly from well-managed PPC.

Google Ads captures demand — it puts your business in front of people who are actively searching for what you offer. Social media advertising builds awareness by reaching people who aren't yet looking. For businesses whose primary goal is generating leads and enquiries, Google Ads typically delivers a stronger return. For businesses in earlier stages of brand awareness, a combination approach may be more effective. We're happy to advise on the right fit for your situation.

There are two distinct costs: your ad budget (paid directly to Google) and the management fee (paid to the agency). Ad budgets for SMBs typically range from a few hundred to several thousand pounds per month, depending on industry and target volume. Management fees are charged separately and transparently — there are no mark-ups on your ad spend. During an initial conversation, realistic budget ranges and expected returns can be discussed for your specific situation.

Yes — a Google Ads audit is one of the most valuable exercises for any business that has been running PPC for some time. An audit identifies wasted spend, structural issues, missed targeting opportunities and quick wins. Landing page and conversion rate audits are also available, and are often equally impactful. If campaigns are not generating the volume or quality of leads expected, an audit is the most effective first step.

At a large agency, accounts are typically handled by junior account executives, overseen by a senior who manages dozens of clients simultaneously. With a specialist, the person managing your campaigns has over 15 years of hands-on PPC experience and a direct stake in your results. You receive senior-level attention at every stage, faster decision-making and a direct point of contact who understands your business — without the overhead built into large agency pricing structures.

Yes. While Pathfind is based in West Yorkshire, the service is available to businesses across the UK. All client work is handled remotely through regular calls and structured reporting. For clients in the Leeds and wider Yorkshire area, in-person meetings can be arranged where preferred.